The winners have been announced for the 2012 UFI ICT and operations awards.
Spanish venue Fira de Barcelona took the top honour in the UFI operations competition while Germany’s Messe Frankfurt won in the UFI ICT competition.
UFI presents the awards in recognition of outstanding ICT, marketing and operations initiatives successfully implemented by exhibition professionals in the global exhibition community.
The event, which took place in Utrecht, Holland on 26 and 27 April, selected the winners after presentations by three finalists in each award category, addressing: ‘Service Quality Management in Exhibition Operations’ and ‘What new services did your mobile app provide for your exhibition customers?’
The winner of the ICT award was selected from entries displaying programmes designed to present mobile applications with proven results in the exhibition sector. Messe Frankfurt’s winning Smartphone App brings together on- and off-line media in one media package. Already implemented in 15 Messe Frankfurt events, the app guides the user through practical information including floor plans and exhibitor search, to social media community building and location based services.